ATF 2014 all set to welcome 1,600 delegates this 16-23 January
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• Projecting ASEAN as an attractive, multi-faceted single destination;
• Creating and increasing awareness of ASEAN as a highly competitive regional tourist destination in the Asia Pacific;
• Attracting more tourists to ASEAN member countries;
• Promoting intra-ASEAN travel; and
• Strengthening cooperation among the various sectors of the ASEAN tourism industry.
First established in 1981, the ATF has been a key driving force in developing tourism in the ASEAN region. For over three decades, government and private sector associations have come together annually at ATF to discuss, review and strategise ways to continuously promote ASEAN as the world’s top travel destination.
The very first ATF was hosted in Genting Highlands, Malaysia. It was seen as an early indication of the willingness of ASEAN countries to work together for the common good of every member country. Since then, ASEAN has grown economically by leaps and bounds, and garnered international recognition for its diverse culture, and the quality of ASEAN as an unforgettable holiday destination. Among the major initiatives of ATF was the promotion of Visit ASEAN Year 1992 and Visit ASEAN Campaign 2002.
With all 10 ASEAN member nations working hand in hand with the public and private sectors, significant progress has been made in growing a sustainable tourism industry in the region. Through increased cooperation and exploring mutually beneficial collaboration in facing common regional challenges, every ASEAN nation stands to benefit from sharing its unique, diverse cultures with the rest of the world through tourism.